WHAT DOES ASEAN MEAN TO YOU?

Tony Fernandes

Group CEO, AirAsia Berhad

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Jaime Augusto Zobel de Ayala

Chairman and CEO, Ayala Corporation

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Chew Gek Khim

Executive Chairman, The Straits Trading Company

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What is ASEAN to you? The image that immediately comes to mind is of one region – 600-million strong, diverse, vibrant, dynamic, geographically located at the crossroads of East and West, and rich in heritage. Is it easy enough to do business across ASEAN? Do ASEAN governments or institutions limit business opportunities across the region?

What is ASEAN to you? ASEAN is an important grouping of nations in this part of the region that can collectively be a considerable market and force in the global community given the richness of its natural, human, and capital resources.

What is ASEAN to you? ASEAN is a coalition of countries within South East Asia, each with separate sovereignty and political philosophy but working and coming together because of their close geographic links and common interests. Is it easy enough to do business across ASEAN?